Could Ignoring Your Online Business Idea Prove Surprisingly Costly?
You have an online business idea, and somebody just told you it will never work. Before you believe them, remember that the same confident dismissal once greeted Amazon, Google, the iPhone, eBay and Airbnb. Doubt dressed up as common sense talked plenty of people out of things that would have gone fine if they had carried on regardless. If you are wondering whether your own idea is worth the risk, there is one small step worth taking before you let anyone talk you out of it.
