Stop Building a Free List. Build a Buyer List Instead.
For years, the playbook was simple and everyone followed it without question: Create a free lead magnet, capture the email, nurture the relationship with helpful content,...
Category: Email Marketing
How to Build a Thriving Email List Without Posting on Social Media Once
Let’s get the heresy out of the way early: you do not need social media to build a great email list. Not Instagram. Not LinkedIn. Not...
Why a Simple Quiz Is Outperforming Every Other Lead Magnet on the Internet Right Now
Content strategy — The opt-in format that works like gangbusters. People ignore free guides but they don’t ignore questions about themselves. Here is a thing that...
What’s Your Lead Magnet’s Actual Conversion Rate Going to Be? (We’ll Tell You Before You Launch)
Answer honestly. Nobody’s watching. Except us. Question 1: What is your lead magnet? Be honest. Nobody’s watching. Except us. A) A checklist (the PDF’s humbler...
Viral List-Building for Marketers: How to Turn 1 Subscriber Into 1,372 (Without Sorcery or Ads)
Let’s talk about your email list. Normally, growing it feels like dragging a boulder uphill in flip-flops. You hustle. You post. You run ads. All to...
